Hexclad
& Michelin
& Art Basel
CREDITS
Event Design/Brand Partnership /
/ Activations / Product Development
Client ° — Hexclad, Michelin
° PROJECT OVERVIEW
During Art Basel, we connected HexClad and Michelin and turned a mega mansion into one of the week's most talked-about culinary experiences. Michelin curated three restaurant takeovers inside the estate, bringing celebrated chefs and A-list guests together — with HexClad's cookware at the center of all of it. Guests left with custom plates by Marco Lorenzetto, packaged in bags designed by our studio.
Art and cuisine share the
same creative language
° BRAND ACTIVATION
The best brand activations don’t feel like marketing — they feel like a night you didn’t want to leave. Guests weren’t just attending an event; they were inside an experience built from the ground up.
