° PRODUCT DEVELOPMENT
Nnovate Studios developed and produced custom campaign components for French’s Mustard × Minions & Monsters, translating the collaboration into physical objects with the same irreverence as the characters themselves. From a sculpted Minion bottle topper to custom serving pieces and branded details, every element was designed to make the product feel unmistakably part of the world.
French’s Mustard
& Minions
Brand Partnership
CREDITS
Branding / Experiential / Design
/ Set Design
Client ° — French’s Mustard
° INFLUENCER GIFTING
Built to turn a product launch into something worth opening, using, and sharing. Nnovate brought together custom packaging, French’s Yellow and Green Mustard, branded culinary accessories, and printed collateral into a cohesive influencer experience that carried the collaboration beyond the shelf.
° CONCEPT DEVELOPMENT
Before the final direction was selected, Nnovate explored a series of distinct creative routes—each translating the French’s × Minions collaboration through different combinations of character, product, packaging, and play.
96K+
EST. ORGANIC REACH
128K+
EST. IMPRESSIONS
34K+
VIDEO VIEWS
° SOCIAL RESPONSE
The experience was designed to continue beyond delivery. Creator reactions, unboxings, and organic product content extended the French’s × Minions collaboration across social, turning individual deliveries into a broader stream of shareable campaign moments.
6.8K+
SOCIAL INTERACTIONS
7.1%
EST. ENGAGEMENT RATE
18
ORGANIC CREATOR POSTS
