Benny Blanco
& Hexclad

CREDITS

Brand Partnerships / Product Development / Design

Client ° — Hexclad, Benny Blanco

° BRAND PARTNERSHIP

We brokered the partnership between Benny Blanco and Hexclad around the release of his cookbook - Open Wide— then took it further by leading the product development and design of a custom co-branded apron.

Benny Blanco is the cook

Hexclad is the kitchen

The apron where kitchen

meets personal style

° THE PRODUCT

The apron gave both brands a tangible, ownable piece of the collaboration that lived beyond the campaign — putting Hexclad directly in the hands of Benny’s audience at exactly the right moment.